Building Brand Architecture: Nike and Adidas:
CBBE Adidas by Irene Spronk
Diffusion line build on the brand equity of the core brand – Dolce&Gabbana
Adidas Brand Value & Company Profile | Brandirectory
Adidas: Brand Equity by Dora D
PDF) Equity in corporate co-branding: The case of Adidas and the All Blacks
What is Brand Equity? | The Branding Journal
What Is Brand Equity & How to Build, Maintain & Measure It
PDF) Measuring customer-based brand equity: Empirical evidence from the sportswear market in China
Adidas brand value worldwide 2016-2021 | Statista
How the Adidas app rewards loyal customers - Think with Google
The adidas Sustainability Story - adidas GamePlan A | adidas GamePlan A
Emotional steps toward stronger brands
Adidas: Brand Equity by Dora D
Adidas plans to sell struggling Reebok brand, Marketing & Advertising News, ET BrandEquity
Nike vs Adidas: Brand Equity Diagnosis - YouTube
adidas - What We Believe In
Keller's Brand equity Model – CBBE Model - Brand Equity Pyramid
Empirical Investigation of Sport Trademark Dilution Using Contingent Valuation Method — NASSM
How Much Are the Adidas Logos Actually Worth? – Footwear News
When it Comes to Brand Building, Awareness is Critical | Nielsen
Nike vs. Adidas: CBBE of Nike and Adidas part 3
Branding Fundamentals: all you need to know about Brand, Brand Equity, Brand Identity, Value Proposition and Brand Position. | by Vugar Mehdiyev | Medium
