![Business Insider on Twitter: "The team at Nike wanted to sculpt the shoe to make it sleeker without losing any of its signature comfort https://t.co/L1Qgr1uLTA" / Twitter Business Insider on Twitter: "The team at Nike wanted to sculpt the shoe to make it sleeker without losing any of its signature comfort https://t.co/L1Qgr1uLTA" / Twitter](https://pbs.twimg.com/media/Fd6nU__XoAABPfr.jpg:large)
Business Insider on Twitter: "The team at Nike wanted to sculpt the shoe to make it sleeker without losing any of its signature comfort https://t.co/L1Qgr1uLTA" / Twitter
Nike's 'Back to the Future' inspired sneaker | Nike will release a 'Back to the Future' inspired self-lacing sneaker this year. | By Business Insider | Facebook
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People are threatening to boycott Nike and buy Adidas and New Balance in response to a new ad starring Colin Kaepernick
![See the list of the top 10 best-selling shoes of 2019, which is completely dominated by Nike | Sneakers, Sneakers fashion, Popular shoes See the list of the top 10 best-selling shoes of 2019, which is completely dominated by Nike | Sneakers, Sneakers fashion, Popular shoes](https://i.pinimg.com/736x/9d/bb/f0/9dbbf052def0ef365b961df72b40fe79.jpg)
See the list of the top 10 best-selling shoes of 2019, which is completely dominated by Nike | Sneakers, Sneakers fashion, Popular shoes
![Inside SNKRS: How a group of Nike employees went 'unconventional' to build a chart-topping app that would transform sneaker culture | Culture, Passion project, App Inside SNKRS: How a group of Nike employees went 'unconventional' to build a chart-topping app that would transform sneaker culture | Culture, Passion project, App](https://i.pinimg.com/736x/33/ad/6d/33ad6debef78aac5c44ddb768affe54e.jpg)
Inside SNKRS: How a group of Nike employees went 'unconventional' to build a chart-topping app that would transform sneaker culture | Culture, Passion project, App
![We traced the history and significance of 'Got 'Em.' Here's how the idiom became arguably the most divisive phrase in sneaker culture. | Business insider, Ems, Hope symbol We traced the history and significance of 'Got 'Em.' Here's how the idiom became arguably the most divisive phrase in sneaker culture. | Business insider, Ems, Hope symbol](https://i.pinimg.com/736x/d7/f1/38/d7f13805bec34102a825ec1126821167.jpg)