Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want
Marketing Lessons From Nike's Recent Serena Williams Ads
Nike's “Never Too Far Down” Commercial Does Storytelling Right | by Akos Peterbencze | Better Marketing
How storytelling is at the heart of the Nike brand
Spike Lee Revives Mars Blackmon for Nike's 50th Anniversary
Nike storytelling
How These 5 Brands Are Acing Storytelling on Social Media | Agorapulse
Win More Business by Copying Nike's Storytelling Playbook
Brand Storytelling and Brand Narrative (Nike) | by tylastimes | Medium
Nike and NatGeo's 'Breaking2' documentary shows the power of branded storytelling | Campaign US
Storytelling and Sports: Under Armour vs Nike (Part II) - Commetric
How storytelling is at the heart of the Nike brand
BETRUE. Nike.com
How storytelling is at the heart of the Nike brand
Nike: Just Do It-The Magic of Storytelling – Digital Marketing Journey
NIKE, a Chinese success story - MBA DMB Shanghai
Passionate about stories: Nike - All Good Tales
Nike olympics ad 2016, Rio Olympics, Find you greatness, brand storytelling, Kettle Fire Creative | Nike campaign, Brand story, Nike quotes
Nike's 50th Anniversary Campaign is a Masterclass in Reaching Multiple Demographics
What's Your Story? How to Elevate Your Business through Brand Storytelling - Active Internet Marketing (UK)
Story Telling and Innovation – Nike nails it with “Nothing Beats a Londoner”
We Play Real | Nike celebrating Black women in sports
What You Can Learn from Nike Branding Strategy | Rival IQ